Corporate Social Responsibility and the Relationship with the Value of the Company and Complementary Benefits
Keywords:
Social responsibility, Sustainable economy, Fringe benefitsAbstract
http://doi.org/10.5281/zenodo.4527704
As a space of opportunity for companies, Corporate Social Responsibility (CSR) has acquired a notable role, and has been permeating the different economic sectors that make up our society and with it a social awareness towards consumption. Considering a sample of companies that are listed on the Mexican Stock Exchange (BMV) and that hold the recognition of Socially Responsible Companies (ESR), it is proposed to identify the relationship between the increase in the value of the company via the share price, when applying CSR or not, the methodology to validate this relationship follows the valuation indicators currently used internationally (Dow Jones Sustainability Index and FTSE4Good) that will outline the best corporate practices applied worldwide, and how to implement them. positively affects the Mexican companies listed on the BMV. The conclusions reveal that implementing SR in a company bears both financial and social dividends, and that business activities must be considered positively or negatively affecting the quality of life of their employees and the communities in which they operate.
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Copyright (c) 2018 Arturo Morales Castro, Ángel Gilberto Jiménez Pensado
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